As spring approaches, we're sharing a special look into the UASHMAMA family, where Marco Marconi's legacy of leather craftsmanship evolved into something revolutionary. In 1991, this third-generation leather shoe maker developed our signature AGGO® washable paper, creating a new standard for ethical, durable accessories. Today, we're exploring the favorite pieces of the women who help lead our family brand into the future.
Founder Family Favorites: Spring 2025 Edit
Founder Family Favorites: Spring 2025 Edit
A Family Legacy of Innovation
Each UASHMAMA product is hand-crafted to thoughtfully enhance your daily lifestyle, combining original Italian design with eco-friendly functionality. The name UASHMAMA (pronounced wash-mama) pays tribute to Emanuela, the family matriarch, whose influence continues to inspire our brand. As UASHMAMA grew and evolved, it became a true family enterprise, now involving all four daughters: Chiara, Giulia, Gemma, and Gaia.
Spring Picks from the Marconi Sisters
Chiara's Choice: Nina Crossbody Bag
A compact everyday bag that makes a statement, Chiara loves the Nina Crossbody Bag in the eye-catching Glossy finish. True to her personality, she loves to be noticed.
Giulia's Choice: Small Gemma Bag
Giulia loves the Small Gemma Bag, admiring its perfect dimensions and sophisticated look. Her favorite color is the rich Mou shade.
Gemma's Choice: Sling Body Bag
Gemma's favorite UASHMAMA bag is the Sling Body Bag in classic Black. She loves having her hands free, and the Sling Body Bag is perfect, especially when traveling or with her kids. She has her wallet and phone easily within reach.
Gaia's Choice: Tracolla Crossbody Bag
Elegant and informal as she is, Gaia loves the Tracolla Crossbody Bag. She prefers wearing it on the shoulder, not crossbody, and loves the thin strap. Her favorite colors are the versatile earth tones: Oliva, Avana, or Mou.
Our Commitment to Sustainability
At UASHMAMA, our commitment to sustainability goes beyond creating beautiful products. We recognize our duty to mother earth and have committed ourselves to creating a true circular economy. By giving new life to waste materials and reconverting them into packaging for other products, we're demonstrating that responsible production can coexist with beautiful, functional design.
Our mission is to show everyone, including ourselves and our greatest muse – mother earth – that UASHMAMA not only creates beautiful and functional products but does so with unwavering responsibility to our environment.
Share Your UASHMAMA Style
We love seeing how you style your UASHMAMA pieces!
Tag us in your photos on Instagram:
@uashmama.usa #UashmamaStyle
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