Blog

This year, we're celebrating love in its everyday form—the kind that shows up in thoughtful details and practical beauty. Whether you're shopping for your partner, your best friend, or honestly, yourself (no judgment here), these are the pieces that stick around long after the roses have wilted.

The holidays invite us to give with intention—where what holds the gift matters as much as what's inside. This season, we're wrapping with pieces that serve long after ribbons are untied. Here are three ways to transform UASHMAMA essentials into wrapping that becomes part of the story.

There's something undeniably refreshing about someone who knows exactly who they are, and Sarah Tucker embodies that effortless confidence beautifully. The content creator, lifestyle blogger, and mother of two has built a life (and a career) around the things that matter most: family, timeless style, and creating moments worth savoring.

Summer calls for pieces that move with you—from morning market runs to evening gatherings with friends. This season, we're introducing accessories that honor our commitment to sustainable design while celebrating the timeless elegance of Italian craftsmanship.

Step into the world of effortless style with insights from acclaimed stylist Renée Lara. From must-have spring trends to timeless wardrobe tips, discover how to refresh your look with confidence and ease—while staying true to your personal style.

We are filled with gratitude as we announce the opening of our new, expanded UASHMAMA store in Charleston, South Carolina! While we haven't moved far—still on the beloved King Street we've called home—we've grown into a more spacious location at 208 King Street that allows us to better serve our community and visitors alike.