At UASHMAMA, we embrace the big Italian family spirit. Each of Marco’s four daughters is integral to our operations. Chiara, Giulia, Gemma and Gaia all play a unique role within the company. And our matriarch, our ‘MAMA’ Emanuela, personally runs the stores in Tuscany and plans all the (many) family dinners and celebrations.
Step into the world of effortless style with insights from acclaimed stylist Renée Lara. From must-have spring trends to timeless wardrobe tips, discover how to refresh your look with confidence and ease—while staying true to your personal style.
We are filled with gratitude as we announce the opening of our new, expanded UASHMAMA store in Charleston, South Carolina! While we haven't moved far—still on the beloved King Street we've called home—we've grown into a more spacious location at 208 King Street that allows us to better serve our community and visitors alike.
As spring approaches, we’re reflecting on the UASHMAMA journey, where Marco Marconi’s legacy in leather craftsmanship led to the creation of AGGO® washable paper in 1991. Today, we’re showcasing the favorite pieces of the women who are the heart of our brand.