Lovable Laundry — Uashmama
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Lovable Laundry

Lovable Laundry

Laundry solutions for all!

Whether faced with delight or disgust, we’re all confronted with the reality that is laundry. If the task is inevitable, why not make it fashionable and easier! As a matter of fact, let’s go back to our Italian roots for a moment.

Italian Laundry Legend

Have you ever walked down an Italian street in a small village or even a large town, and looked up noticing sheets hanging on the windows? Ancient legend says that a sheet hanging on the window, on the concave double thread that is pulled to one side or the other to fix the clothes on it, represents a symbol against the Italian mafia (or the first night consumed by the newlyweds).

The real answer to why Italians hang clothes in the window, however, lies in the air. It’s in the breeze wafting in off the sea, or from the mountains; of the small village or the large city, which creeps into the yarns of the sheet and gently dries it. Look up at the waves of the clothes and the colors. Smell the scent of laundry in the atmosphere. Close your eyes and feel at home, or in a distant country that welcomes you with love!

That's why UASHMAMA has created a line of products, such as the Laundry Bag, dedicated entirely to laundry. A product that represents our country of origin and the attention Italians place on tradition and on an activity that's carried out daily.

Which Style Should I Choose?


One of the best-selling styles is the classic Laundry Bag. What’s special about it? It’s narrow and tall, which makes it adaptable to many spaces. The cotton handles on these bags are made from recycled t-shirts and the buttons on the sides allow you to snap one, two, three or even four together! There are removable tags on the front where you can write the contents of the bag or your children's names. (Example: whites or darks).  Use chalk for writing, so you'll always be able to hand wash and reuse them!

Versatility is part of all UASHMAMA products. In fact, the Laundry Bag can also become a bag for the separate collection of recycling plastic or paper: write it on the tags!




It often happens that we have to transport clothes to the dry cleaners, to the laundromat, to the storage room under the house (or that of mom's house!). So, we asked ourselves, why not create a transportable laundry bag?

Here comes the Laundry Backpack. It does not differ much from the Lapo or Laundry bag. The shape is the same, but we have added two adjustable shoulder straps and buttons that ensure the closure of the bag when wearing and a reinforced base that facilitates lifting.


The Positano Bag is lower and wider than the others but the handles, made of recycled cotton, are not lacking. The drawstring closure on the top is made from organic linen or cotton with a subtle striped print. Another great option for concealing the inside contents. Secret Tip: we love suggesting the Positano Bag as a toy room solution. Give each child their own color and it perfectly conceals the endless pile of toys and trinkets, while keeping your room tidy and fashionable for guests!

Written by UASHMAMA Team

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